LinkedIn

I was part of a newsroom team for LinkedIn TikTok, aiming to reflect the modern world of work and be more locally relevant, all while highlighting the value that LinkedIn can provide. 

 

To engage Gen Z we kicked-off a long-term, always-on social plan to reach them more efficiently and in more relevant ways where we could also add genuine value to their lives and careers. We supported with community engagement, planned content and reactive newsroom content on TikTok.